It’s E-Influence, Not E-Commerce
Losers: WeWork investors. The firm’s $16 billion valuation is higher than that of Starwood Hotels, despite the fact that its business model essentially consists of renting space on a couch. WeSee this...
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Auto on Twitter: Loud but Ineffective
A glance at auto brands’ interactions with social media fans reveals that the category’s social success rests on Instagram, and a little bit on Facebook. As shown in a graph from L2’s Insight Report:...
View ArticleApril Fooled & Drunk Tweets
A winner: American Eagle’s Aerie, which has capitalized on the body-positivity trend. After the company vowed to stop Photoshopping models, sales surged by 20% in 2015. Another winner: The North Face,...
View ArticlePart-Time CEOs are Square
Losers: Square and Twitter shareholders. Since Jack Dorsey became a part-time CEO, both have seen their stock plunge. Winners: Digital platforms, which will attract 10% of political ad spend this year....
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Sweaty Betty Plays Up Lifestyle Branding
As global Activewear makers Nike and Lululemon encroach on the U.K. market, native brand Sweaty Betty is establishing its own credentials with lifestyle content. On Twitter, the brand veers away from...
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Will Stickers Help Twitter Hold Onto Users?
Starting today, Twitter users can add stickers to photos they upload to the platform. “Use them to share what you’re doing or how you’re feeling, to show support for a cause, or to just add some...
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Why Should Brands Prioritize Product Placement
L2 hosted last week the Digital Leadership Academy, a two-day clinic covering various topics across mobile, social media, and video. Among questions submitted by attendees was a request to elaborate on...
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Twitter’s Game-Changing Move
Twitter struck deals yesterday with Major League Baseball and the National Hockey League to live-stream their content, a potentially game-changing move for brands that traditionally advertise during...
View ArticleWinners & Losers: I’ll Take That Job!
Loser: Yahoo shareholders, who recently had to endure insult to injury when they found out their failed CEO was getting $145 million in additional compensation. Winner: Facebook – yes, again. With a...
View ArticleScott Galloway on Twitter’s Acquisition Rumors
Apparently, Twitter is leaking acquisition rumors about whoever winks at it in hopes of driving up the stock price. So far, Salesforce, Alphabet, and Disney have been named potential suitors. Scott...
View ArticleSalesforce Last One Standing in Twitter Acquisition Rumor
This week, rumors surfaced that Disney and Google – reported to be interested in purchasing the Twitter – have decided not to move forward. Apple is also unlikely to make an offer for Twitter,...
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Why Pinterest is Beating Twitter
With 70 million monthly U.S. users, Pinterest has grown larger than rival Twitter, which has only 66 million. The company expects revenue to triple to $300 million this year, while Twitter struggles to...
View ArticleWinners & Losers: The Biggest Winners (and Losers)
To mark our 100th episode, we took a look back at which brands were the biggest winners. The answers offer insight into how the digital economy has changed since Winners & Losers launched two years...
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96% of Social Interactions with UK Retail Brands Happen on Instagram
Among UK-based Specialty Retail brands, Instagram dominates social interactions. Ninety-six percent of consumer interactions with UK retail brands in Q3 2016 happened on Instagram, in spite of their...
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Top Five Social Platform Trends to Look for in 2017
Social ad spend continues to grow faster than any other ad investment channel—as brands have opened their wallets, social platforms have raced to roll out new ad offerings that capitalize on this...
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Is Twitter Right for Customer Service?
With revenue falling and user growth stagnant, Twitter is repositioning itself as a channel for customer service. But while brands have welcomed the pivot, consumers may not be so eager. In September,...
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How Starbucks Stirred Up Twitter Engagement
Twitter has not been a priority for Beverage brands, accounting for a minor percentage of interactions in L2’s Digital IQ Index®: Beverages. However, the platform can be a tool for connecting with...
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Wendy’s Nugget of Social Genius
When Carter Wilkerson tweeted at Wendy’s last week asking how many retweets he would need to get a year of free chicken nuggets, the brand gave an earnest, straightforward response: 18 million. That...
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