Monetizing Social Media: Who’s Doing It Best?

Earlier this week, Facebook announced projection-beating growth across several important categories, including monthly mobile users, which for the first time crossed the 1 billion threshold (up from 819 million just last quarter). Despite the revelation by CFO David Ebersman that teen interest, as many had suspected, was on the decline, the good news outweighed the bad for the social network–particularly on the monetization front. From a YOY sales increase of 60 percent to more than $2 billion, to a quarterly profit of $621 million (double that of 2012′s Q3), Facebook is proving that even with the dark cloud of losing younger users hanging over its head, it can still thrive as a moneymaker. In our latest video interview, L2 Founder Scott Galloway talks about Facebook’s monetization success so far, projects on its future strategies, and also touches on the effectiveness (or lack thereof) of other platform’s attempts to monetize social media.