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Fragrance Profile: Lady Gaga’s Fame
“She’s zeitgeist in a bottle,” Coty Inc. CEO Bernd Beetz said of Lady Gaga last month to WWD during an interview about the superstar’s first perfume, Fame. Beetz, whose company licenses the fragrance,...
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Specialty Retail: How Real Is Brands’ Twitter Reach?
In all of our reports, social media serves as one of the four primary components of the Digital IQ Index® research methodology. In addition to site, digital marketing and mobile, social media — which...
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Luxury Brands and Fake Twitter Followers
In an industry rife with counterfeiting, luxury companies go to great lengths to protect their brands. Considering putting a red sole on your shoe, for (an obvious) example, and be prepared to see Mr....
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Luxury Brands in No Rush to Adopt Twitter Redesign
Today was a big day for Twitter’s 140 million users. This morning, with little more than a vague “big announcement” rumor preceding him, Twitter CEO Dick Costolo came on NBC’s “Today” and revealed the...
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Specialty Retail: Brand Responsiveness on Twitter
In our recently released Digital IQ Index®: Specialty Retail study, we partnered with STELLAService, a company whose mission is to evaluate online businesses’ customer service performance. As part of...
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Flash of Genius: the Dewar’s-TED Partnership
Some brand partnerships make immediate sense. Healthy and fit Jennifer Aniston and Smart Water. Cool, rich Diddy and Cîroc. Others, Patriots quarterback Tom Brady and Ugg, for example, make less sense...
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Hotels and Social Media Presence: By the Numbers
Like in most industries, the vast majority of Hotel brands have recognized the power and necessity of a strong social media presence. With 60 percent of travelers ages 34 and younger and 40 percent...
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Hair Care & Color ‘Flash of Genius’: Paul Mitchell
Even when a brand doesn’t stand out for its overall digital competence, occasionally there are average or even below average brand strategies that have components deserving of our attention. In our...
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Beer Brands, Super Bowl Ads, & the Digital “Echo” Effect
It’s impossible to talk about Beer brands and digital strategy without talking about the industry’s biggest day of the year. The Super Bowl sets new advertising records every year, and Super Bowl XLVII...
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Craft Brewers: Reshaping the Beer Lanscape
Until last year, the beer business was hardly the happy-go-lucky image portrayed in beer brands’ TV and print ads. In fact, beer’s share of the domestic alcohol beverage market had been in decline for...
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EU Social Media Spotlight: Hair Care & Color Brands
Today, Europeans spend approximately 24.3 hours per month (49 minutes per day) on social media networks. Facebook, Twitter, Pinterest, Instagram, and Tumblr, taken together, currently represent how...
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L2 Team: Our Social Media Favorites
In our most recent report on Social Platforms, we tracked and assessed 247 prestige brands’ presence and performance across 15 different social media sites and apps. We found that the average brand has...
View ArticleWhat is Twitter’s Value for Luxury Brands?
In our recent Intelligence Report on Social Platforms, our research revealed that Twitter was a far less effective fan engagement tool and driver of site traffic than any other major social network....
View ArticleCan Twitter Be Monetized?
In case you hadn’t heard, Twitter had a very big day yesterday. By submitting its S-1 application to the SEC just before close of business last night, the seven-year-old social platform finally made...
View ArticleWhat is Social TV?
Twitter and Nielsen were the first to announce a Social TV partnership earlier in the summer. Just days before their first TV ‘Ratings Report’ was released on Monday, Facebook and the four major U.S....
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Luxury Brands, Facebook, and the Middle East
Over the past two years, the world has witnessed the power of social media in the Middle East. From using Facebook to organize politically to live-tweeting the fall of unpopular leaders, people in...
View ArticleMonetizing Social Media: Who’s Doing It Best?
Earlier this week, Facebook announced projection-beating growth across several important categories, including monthly mobile users, which for the first time crossed the 1 billion threshold (up from...
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Which Jewelry Brand Will Win Christmas?
If you haven’t walked by a Cartier in the last week, be warned: holiday decorations are up in full, spectacular force. As it’s been reported on this blog and in the wider media, the traditional...
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Amazon’s Path to Becoming a Global Media Company
The most talked about entity in media and tech circles right now is Twitter. With the social platform’s $2 billion IPO expected at some point in the next week, analysts are busy projecting on...
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Twitter’s Future: The Good, Bad, and Ugly
In a new interview on Bloomberg TV, L2 Founder Scott Galloway identifies the good, the bad and the ugly surrounding Twitter’s IPO and its next steps.
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