How Should Brands Approach Social Media in China?
In this new video, L2 Head of Research Maureen Mullen speaks about how brands should approach social media in China. China’s dominant social media platforms Sina Weibo and WeChat bring consumers...
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Why Facebook Wants to Be a Retail Store
L2 Founder Scott Galloway recently spoke on Bloomberg TV about why Facebook is taking steps to become a retailer. Galloway said the privacy threat of a social network hack is larger than that of a...
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Nathan Stobezki Has Tips for Brand Twitter Accounts
To get some words of wisdom on creating and maintaining a social media following, we interviewed self-professed Tweetologist Nathan Stobezki, who maintains 250,000 followers at the handle...
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Google+ Presence Increases Among Travel Brands
Google+ is not incredibly popular among brands and users. A recent report found that only 35% of the social platform’s 1.15 billion users are active. And L2’s Intelligence Report: Social Platforms...
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Personal Care Brands Can’t Afford to Ignore Social Media in France
Would you tweet about toothpaste? Or share a post on sanitary products? Some global Personal Care brands are demonstrating that consumers are engaging on social channels in a meaningful way. The...
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Department Store Tweets Don’t Multiply Fans
L2’s Department Stores Insight Report: Social Media shows department stores have seen little Twitter growth and engagement compared to the Beauty, Watches & Jewelry, Fashion, and Sportswear...
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El Palacio De Hierro Wins YouTube
L2’s Department Stores Insight Report: Social Media found that most department store videos on YouTube were practically invisible, lost in a sea of user-generated content. Department stores control...
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How Bobbi Brown Surpassed Locals in the Korea Beauty Index
Seven of the top ten brands in L2’s Digital IQ Index®: Beauty | Korea are local, and Genius brand Bobbi Brown was one of the few to beat the odds. The New York-based took second place after Etude...
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Taco Bell Takes Risks to Promote Its App
Taco Bell made a bold move this week to funnel users towards its app. It blacked out its Twitter– posted a black image as its profile image and hid its its 1.4 million Twitter followers – to promote...
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Germany Least Social of Personal Care Index Countries
L2’s series of reports on EU Personal Care shows that Germans are less receptive to social media compared to other European countries. Just 6% of Germans use Twitter compared to 22% of U.K. residents,...
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How Big Box Brands Can Optimize Twitter Presence
Old Navy joined today close to thirty brands that have placed the Twitter “Buy” button on select Tweets to facilitate faster purchases. The shorter distance from discovery to purchase could mean a...
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Winners & Losers of Social Platforms in an Infographic
L2 released this week an interactive infographic showing key findings from the Intelligence Report: Social Platforms. The report finds brands are currently on an average of 7.5 platforms and will soon...
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Flash of Genius: Maybelline on YouTube Japan
Maybelline launched a mini-movie campaign on Twitter, Vine, and YouTube to promote its Baby Lips product series before its Japan release in August. Japanese fashion model Elaiza Ikeda was cast in a...
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Budweiser to Run Puppy Love Sequel for Super Bowl
Budweiser revealed to a skeptical audience this week that it was planning to run a sequel to its 2014 Super Bowl ad “Puppy Love” for this year’s big game. So far, enough ad sequels (Volkswagen’s sequel...
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Lost Dog Wins Super Bowl Pregame
Advertising experts questioned Budweiser’s decision to run a sequel to last year’s wildly successful Puppy Love for the 2015 Super Bowl . Turns out, they were wrong. The digital SOV (Share Of Voice) of...
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P&G’s #LikeAGirl Scores Most Social Buzz
P&G’s #LikeAGirl is the winner of “social media buzz” among 2015 Super Bowl ads with over 400,000 mentions, 84% of them positive. With a hashtagged title and a trending topic (how young girls’ self...
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Nike the Leader of Product Customization
Activewear brands are ahead of other categories in product customization. As of December, close to a third of brands in L2’s Sportswear Index offered product customization vs. 11% of brands in the...
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Sephora Joins Snapchat’s Six Percent
Considering Snapchat’s attractive demographic, it’s surprising that more brands haven’t invested in the platform. Just 6% of brands have sent marketing messages on the platform, with Asos, Audi, Brooks...
View ArticleThe Devil Wears Apple, Nimoy Beyond Spock
Market share of non-iOS and non-Android smartphones dropped to 3.7% in 2014, solidifying the position of any other operating system as a loser. But among the two giants Apple is the clear winner; it...
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Can Pinterest Replace Instagram as the Dominant Social Platform?
Pinterest became one of the most highly valued startups today by raising $367 million at a valuation of $11 billion. The new funds will give Pinterest ‘Unicorn’ status as one of the few startups to be...
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