Snapchat a Monetization Role Model, Meerkat Growing 60% Daily
SXSW wins this week as it is once again a relevant conference for new digital companies to become hits. Live streaming applications Meerkat and Periscope (launched by Twitter) both stole the show at...
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How Young Watch Brand Shinola Became a Digital Genius
Shinola, the Detroit-based company from Fossil founder Tom Kartsotis, has wasted no time in establishing a highly visible digital profile. Ranked 10th and Gifted in L2’s 2014 Watches & Jewelry...
View ArticleiPad Outgrows Time Warner, Dangers Facing Japan
This week marked the fifth birthday of the iPad, a winner considering it was the fastest Apple product to reach the 250 million shipments milestone. However, prices for the iPad have fallen even as...
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The Top 10 Mass and Licensed Watch Brands in Digital
The big question facing all 74 brands covered in L2’s Digital IQ Index®: Mass & Licensed Watches is the extent to which Apple may disrupt their business. Nearly a quarter of the brands in this...
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How Victorinox Tripled YouTube Views
Social media channels remain somewhat of a challenge for mass watch brands. In L2’s Digital IQ Index®: Mass & Licensed Watches, fashion brands with a watch segment dominate Facebook. And on...
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Twitter Invests More in Swirl
Twitter unveiled this week a second investment in Swirl, an indoor beacon startup. L2’s Insight Report on Mobile Social Platforms found Twitter to be ripe for innovative advertising solutions, due to...
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Brand Communities Significantly Smaller on Twitter Than Instagram
Instagram leapfrogged past Twitter last year in terms of U.S. penetration, and select brands have leveraged its popularity to achieve remarkable growth on the platform. Instagram leader Nike achieved...
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Can Periscope be the One Who Disrupts TV?
While the boxing industry made it clear it was stuck in the previous decade this weekend – installing a $100 paywall for the Mayweather-Pacquiao fight without offering an online alternative– viewers...
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Hilton, Marriott Think Outside the Box on Social Media
Hilton Worldwide is wooing millennial travelers with a new social media campaign that blurs the line between marketing and content creation. Launched last week, the Canopy By You program enlists...
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Coca-Cola Personalizes Twitter Ads
Coca-Cola is customizing social media ads for viewers. The beverage brand is bringing back the Share a Coke campaign and addressing the bottle to the person viewing the ad in his twitter feed. Social...
View ArticleTwitter Needs Revenue, Not Just User Growth
As Wall Street falls out of love with Twitter, NYU Stern Finance Professor Aswath Damodaran discusses why the decision to replace Dick Costolo was the right one. Twitter has a lot of potential...
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Twitter Expands User and Brand Offerings
Twitter revealed this week two new tools, one benefiting consumers and the other benefiting brands. Project Lightning – still in the works – will collect and curate Tweets from live events. A button at...
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Scott Galloway in Cannes: What are the Most Valuable Companies?
L2 Founder and Chairman Scott Galloway has long predicted the winners and losers of technology and retail. Some of those predictions have been wrong (Pinterest and Twitter’s decline) and others right....
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Hair Care Brands Brush Up on Social Media
When Selena Gomez recently became Pantene’s new spokesmodel, she explained that she wanted to represent the brand “not only because Pantene stands for strong, healthy hair but also because it...
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New Balance Grows Digital Footprint, Aiming at Nike
New Balance kicked off its largest-ever ad campaign today, taking aim at Nike, which spent $3 billion last year on “demand creation.” The tech-inspired “Always In Beta” campaign will reach consumers...
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Buyable Pins Now Live on iOS
In the next few weeks, mobile pinners will be able to purchase 30 million products from brands like Nordstrom, Macy’s and Neiman Marcus directly from Pinterest. If a pin has a “Buy It” button, users...
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Meerkat Pivots to Facebook With New Update
Meerkat’s latest update: the livestreaming app is shifting focus from Twitter to Facebook. Meerkat users can now sign in with a Facebook account that automatically connects to all their Facebook...
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Hair Care Brands Abandoning Pinterest
Pinterest’s valuation continues to soar and new developments promise a profit from commerce brands. But brand activity on the platform shows a different story. L2’s latest Hair Care & Color study...
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Top 10 U.S. Beer Brands
While tent-pole events like the Super Bowl remain key moments for promoting beer brands on TV, top companies are also expanding into comparatively cheaper digital advertising. Category leader Bud Light...
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Budweiser Ads Point to Brewing Rivalry With Craft Beer
In an effort to thwart smaller brewing companies infringing on its market share, Budweiser launched a campaign mocking craft breweries. Yet the brand is simultaneously wooing craft beer drinkers with...
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